Society is not capable of reversing the climate change process. Moreover, there are doubts as to whether we can even stop or at least slow down these changes. Nevertheless, what we can do is mitigate climate change and adapt to the new climate conditions. Universities around the world are conducting various research projects and field studies, launching "carbon polygons" to find the best solutions. However, unlike in any other field of science where success depends on the actions of particular breakthrough researchers, these particular initiatives require the involvement of society at large. Joint actions that lead to quality change cannot be imagined without a high level of the actors' awareness.
A modern university is a producer and disseminator of trustworthy, validated knowledge. Universities work with students, researchers, and with the whole society. Today, a university's communication network includes businesses, NPOs, NGOs, and journalists all around the world. These wide connections already allow universities to step beyond academic walls to highlight relevant issues and implement projects with high social impact that can attract people's attention. But what could universities do better in reaching out to the public and building awareness sufficient for strong individual action in terms of climate change mitigation?
One of the positive results of successful science communication and awareness-raising is citizen science (CS). A research project that involves the general public as investigators and data collectors gives researchers the opportunity to base the project on a wider set of data. However, such projects are not a common thing. Should we introduce more CS projects or is their potential overrated?